## What is CASL?
Canada's Anti-Spam Legislation (CASL) is one of the world's strictest anti-spam laws. It requires businesses to obtain express consent before sending commercial electronic messages to Canadian recipients.
## Key CASL Requirements
### 1. Express Consent
- Must obtain clear, explicit consent before sending
- Record date, time, and method of consent
- Maintain consent records for 3 years
### 2. Identification Requirements
- Clearly identify your organization
- Provide valid contact information
- Include physical mailing address
### 3. Unsubscribe Mechanism
- Provide easy opt-out method in every message
- Honor opt-outs within 10 business days
- Support both STOP and ARRÊT (French)
## CASL Penalties
- Up to $1 million for individuals
- Up to $10 million for businesses
- CRTC can investigate and prosecute
## How AlertBolt Helps
AlertBolt automates CASL compliance:
- ✓ Automatic consent tracking with IP capture
- ✓ STOP/ARRÊT keyword handling (bilingual)
- ✓ 3-year audit trail retention
- ✓ One-click unsubscribe links
- ✓ Automatic opt-out processing
## Checklist
- [ ] Obtain express consent from all contacts
- [ ] Document consent method and timestamp
- [ ] Include identification in all messages
- [ ] Provide unsubscribe mechanism
- [ ] Honor opt-outs within 10 days
- [ ] Maintain records for 3 years
- [ ] Support bilingual operations (if in Quebec)
## Get Started
AlertBolt makes CASL compliance automatic. [Start your free trial](/register?country=CA) today.